Tom
Wright
Project Manager
Strategic
Planning
Brand
Management
Marketing & Distribution
Contact
Me
Tom
Wright
Project Manager
Strategic
Planning
Brand
Management
Marketing & Distribution
Contact
Me
Tom
Wright
Project Manager
Strategic
Planning
Brand
Management
Marketing & Distribution
Contact
Me
|
|
Natural
Foods
|
Go
To:
R.
W. Knudsen
Woman's
Bread
Reed's
|
| |
|
Click
to View Larger
|
Project
Description
|
 |
Bette's
Diner
Introduced
line of specialty baking mixes nationally to natural and specialty
food stores. Art and design direction, package production. Set up
copacker, wrote package copy, designed advertising.
|
 |
Good
Rice
Co-created
crispy rice cakes. Sales topped $3 million within first two years.
Packaging, copy, slogan, marketing concept. Promoted restoration
of wetlands for egrets and other migratory birds.
|
 |
 |
Knudsen
Carrot Chips
Managed
national roll out in 1983. 100% ACV in natural food supermarkets
within a year. Led art direction, wrote copy. Promoted carrots
as healthy alternative to potatoes.
|
 |
|
|
Reed's
Ginger Ice Cream
Worked
with copacker to develop unique ginger ice cream flavors:
Chocolate Ginger and Green Tea Ginger. Set up national frozen dessert
distribution system.
|
|
 |
Woman's
Bread
Consulted
on marketing image and package design. Directed national roll out
and assigned brokers. Promoted soya isoflavones for women's diets.
|
|
| |
|
|
| |
|
|
| |
|
|
|
