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Natural
Beverages
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Go
To:
R.
W. Knudsen
Crystal
Geyser
Water
Mountain
Sun
Calistoga
Reed's
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Click
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Project
Description
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Tazo
Bottled Teas
Developed
national DSD beverage network for RTD (Ready-to-Drink) tea. Introduced
four new flavors.
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Crystal
Geyser Juice Squeeze
Invented
Juice Squeeze brand and initial four concoctions. Managed sales
nationally for five years.
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Calistoga
Water
Managed
all Perrier Group brands for natural and specialty foods for six
years. Organized trade shows and ad campaigns in those channels.
Managed Volvic brand for two years for all channels of distribution.
Perrier Group brands included Poland Spring, Arrowhead, Calistoga,
Ozarka, Zephyrhills, Perrier and Vittel.
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Mountain
Sun
Created
brand name Mountain Sun. Managed sales & marketing roll out
nationally in 1987. Mountain Sun was the #1 organic apple juice
brand when sold to Walnut Acres.
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Mountain
Sun
Created
brand name Mountain Sun. Managed sales & marketing roll out
nationally in 1987. Mountain Sun was the #1 organic apple juice
brand when sold to Walnut Acres.
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Reed's
Cherry Ginger Brew
Introduced
new flavor to add to number one selling line of natural sodas. Also
managed and assigned brokers and distributors for Virgil's Root
Beer and China Cola.
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Crystal
Geyser Water
Launched
first significant competitor to Evian. Created "alpine"
brand identity. Directed label art and wrote copy.
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Knudsen
Vegetable Juice
Created
natural foods version of V-8. Developed flavor names: Very Veggie,
Chile Verde, and Caliente. Wrote my favorite tag line of all time
for Caliente- "Not for the Timid!"
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Knudsen
Developed
varietal apple and grape introduction. High quality pippin,
gravenstein, concord and cabernet juices with limited production.
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